Designing jewerly is the way we express ourselves. We design jewerly which contains the feelings and personalities of those who wear it.
We have no trend because we go beyond the "trend": we catch the essence of today's needs and the result is simply fantastic.
Our jewerly makes people think they have designed it themselves and had alweys needed it.
This jewerly belongs to them like something that is just part of them and therefore it is timeless. It is not old and it is not new. There is a sort of subtle and deep identification with the times we live in.
It is not about the Company, which was established in Florence on December 13, 1979. It is about us.
Being born in Florence has made everything easier, but also more difficult for us. We never seem to be satisfied because there are endless sources of stimuli and research. The harmony, balance, lights and shadows of the unique architecture, surrounded by hills of olive and cypress trees with villas and ancient castles, give rhythm to our daily lives and give us clear strong messages.
Furthermore, Florentine goldsmiths are known throughout the world and they are constantly referred to in today's jewellery.
Those born in this city are affected and inevitably influenced by it.
This is why the Florentines are and always have been the most critical and demanding customers in the world. Seeing is believing.
Selling our products in Florence has been a great learning experience for us, allowing us to grow and improve.